Jamie Matthews

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Sellcheck is a revolutionary new service in Europe for evaluating and improving communications material in order to drive incremental sales. Following strong growth in the US with companies like Target, Nestle and Coca-Cola, Sellcheck is expanding into Europe to provide a fast, accurate and cost-effective means for validating shopper and consumer messages for both instore and online consumption. Using a combination of eye tracking simulation software, and expert panelist experience, with Sellcheck, you can be sure that your marketing material will have the biggest possible impact.

For more details, please visit www.sellcheck.co.uk

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Being the Chief Executive of Initials, I have the pleasure of heading up one of the UK's leading creative agencies. We describe ourselves as the home of UNINHIBITED THINKING, where smarter minds discover better ways 
to create and deliver extra-ordinary BRAND PLANNING and CREATIVE ACTIVATION.

We work in many industries including FMCG where our specialist skills are favoured by the likes of Cadbury, Tropicana, Walkers, Pepsi and Philips.

As shoppers become more savvy and cynical, a brands’ communication has to work a lot harder in convincing them to buy. This is why we have developed a unique approach to maximize the effectiveness of our shopper creative ideas, creating more ‘commercial conversations’ between brands and their shoppers.

Our process combines channel understanding, behavioural economics and psychology, meaning we truly see things through the eyes of the shopper.

1) Insight - Shopper Journey Audit evaluates the consistency of a brands current communication along the pathway to purchase, highlighting the drop out moments and the gaps

2) Planning - Shopper Touch point Planning recommends the best way to reach target shoppers; the right message, on the best media at the right time

3) Creative - Visual Planning uses shopper insight and academic data to ensure brands communicate the correct visual and message stimulus at the most appropriate moment, helping to disrupt, engage, inform and ultimately sell to shoppers

We successfully use this approach with some of the World’s biggest brands where our shopper campaigns really do change their bottom line.

For more information about our services please email me through LinkedIn or call me on
0207 747 7400

Started at IMP based in Victoria, London as a Group Account Director primarily working on P&G. As IMP changed to Arc and moved to Kensington Village, I became a UK Board Director and then Regional Director for EMEA ensuring that we kept the P&G happy across the growing network.

A short stint but very enjoyable stint at Billington Cartmell allowed me to grow their Kraft, Unilever and Carlsberg business across a number of brands within these clients.

Started to take life a little more seriously when I joined Triangle Communications as an Account Manager to work on Safeway across all the parts of their business, from local/regional communications, national promotions, tailor-made programmes, and the launch and activation of the ABC Card based loyalty scheme. Rose to Account Director to also manage Whitbread Inns (with a 6 month secondment) and Barclays with the launch of the first cross portfolio loyalty scheme.

Started life in the industry as an Account Executive and then Account Manager working for Express Newspapers and Channel Four when Chris Evans was the man, with Paula Yates at his side on the infamous 'Big Breakfast' show.