Nick Jones

• Lead executive role driving new business across the global network and providing the Shopper Marketing & Omnichannel Activation solution across the Publicis Groupe
• Responsible for identifying trends and innovation in the retail and shopper marketing sector and bring these to the attention of Arc/Leo Burnett teams, clients and prospects
• Regular industry speaker including National Retail Federation Big Show, Mobile World Congress, Path-to-Purchase Expo (Distinguished Faculty), GlobalShop, EuroShop, and Chicago Ideas Week
• Advisory Board member for Brand Activation Association and several tech startups

• Leading Arc’s Comcast, MillerCoors, and Coca-Cola accounts
• Responsible for the agency’s Retail and Shopper Marketing Practice: internal training, Intellectual Property and credentials development, article publication and speaking engagements
• Pitched and won Retail assignments for Intel, Sprint, Firestone, Hallmark, Alcon (Novartis), AllState, Nintendo, Gander Mountain, Mars/Wrigley, Samsung, HP and PayPal
• Member of Leo Burnett USA Executive Committee
• Identified the need for both a retail innovation lab and a curated annual event; led the creation, branding and execution of Arc’s labs and FutureShop event, now in its 7th year and 3 countries

• Appointed to create and lead the London office of a new IPG/Draftfcb agency – Rivet London
• Lead the creation of the agency from the ground up – positioning, name, branding, organizational structure, credentials, go-to-market and new business plans, strategy and creative development processes
• Managing a staff of 30 and a $10 million agency specializing in Retail Marketing
• Pitched and won pan-European retail and shopper marketing assignments for Unilever (food brands) and Electrolux (Electrolux, Zanussi, and AEG brands)
• Extensive “through-the-line” collaboration with Lowe WW, Lowe London, and Draftfcb London
• Managed direct client relationships in London, Brussels, Helsinki, New York, Rome and Singapore
• Supervised Account Services direct reports in Chicago and London
• As first employee in London, personally hired all 30 employees

• Leading a global team of 24 FTEs responsible for Retail Marketing, Promotions, and CRM for “Nokia Nseries” of multimedia devices
• Part of “IPG Team Nokia” – a collective of IPG agencies providing an end-to-end marketing communications solution to launch the first sub-brand in Nokia’s history: Nokia Nseries
• Responsible for global retail strategy, execution, and localization across Asia Pacific (APAC), North America (NAM), and Europe, Middle East & Africa (EMEA) regions
• Working in collaboration with a global team of IPG and external agencies – Lowe Worldwide and Hasan & Partners (advertising); RGA (web); Jack Morton (event); Red (PR); MediaCom (media)
• Member of “Global Core Team” composed of leaders from each of the IPG agencies; team charged with global marketing strategy development and communications integration
• Managed P&L for an $8 million retainer across three regional offices
• Developed scope of work for the global retail launch of the Nokia Nseries brand
• Developed and negotiated separate North America scope of work and retainer ($450,000)
• From a starting point of five employees in Chicago, built a team of 24 FTEs, in three offices, on three continents, in just four months

• Member of Senior Management team and Emak Worldwide’s Executive Committee responsible for positioning, capabilities, staffing, business planning, financial performance, and M&A strategy
• Supervised Vice Presidents leading the Procter & Gamble, Disney Vacation Club, and Diageo businesses, in addition to directly leading teams on the ACNielsen, Embassy Suites Hotels/Hilton, Kyocera Wireless, Staples businesses, and other project work
• Managed and developed the Account Services and Event Marketing departments (30+ people)
• Provided strategic input on all businesses, leveraging the agency’s capabilities of Promotion, Event, Account Specific Marketing, Direct Marketing, Retail & Environmental, and Advertising
• Developed and managed agency’s new business process -- RFI/RFP response, and pitches
• Led successful business pitches: Warner Home Video, Staples, Kyocera Wireless, and ACNielsen
• Created and lead agency’s management training and development program (certified DDI Trainer)

• Led agency team through major repositioning of the Brut brand (fragrance/personal care products)
• Managed the development and execution of the highest scoring commercial in the brand’s history

• Developed strategy and executional plans for promotions, sponsorship activation, direct mail, direct response television, events, and new media/interactive for Discover Card
• Lead strategic planning for Discover Card’s sponsorship of Universal Studios theme parks, Times Square, and Ellis Island sponsorships
• Developed fully integrated marketing and communications plan for Microsoft WebTV including television, print, direct mail/email, web, promotion, and in-mall demonstration events