Barcelona
Acquiring new business for LOVEBITE, a specialised advertising and branding agency founded by 2 international creative directors excelling in creative communication for fragrances, fashion, beauty, skin and haircare. Clients included: Puig, Elizabeth Arden, Designer Parfums, Mango,...
Team leader on P&G beauty and fragrance brands developing global and Western European toolkits including communication strategy development and ideation from brief to final production. Responsible for 6 fine fragrance brands. Campaigns not only included delivery of integrated print and TV, but also PR and fashion event ideas, in-store communication and digital concepts.
Managed the European SEAT car account team whilst at the same time growing the P&G international fragrance business, which started with the Naomi Campbell fragrance pitch in 2005, followed by Laura Biagiotti, REPLAY, Rochas, Ghost and the James Bond 007 perfume licence.
Education
License in communication science, advertising and journalism / Communicatiewetenschappen