Denis Bykov
Copywriter at BBDO Russia Group
Moscow, Russia
Title#TakeMEMEhome
BriefShelter dogs are sometimes perceived as sad and dull. So to display their lively and unique characters, relatable memes were created that made people laugh and gave them something in common with the dogs. Based on real shelter dogs’ personalities, unique content was created for each dog and seeded across thematic communities on social networks: running addicts, workaholics, foodies, beauty enthusiasts, parents, movie lovers and so on. As soon as someone shared or commented, the shelter dog "replied" to the user and suggested they could make each others' lives better.
Agency
Campaign #TakeMEMEhome
Advertiser Mars LLC
Brand Pedigree

Want to see all the credits ? this content is for subscribers only

Subscribe and get unlimited access.

Be inspired by the best creative work from around the world.

PostedNovember 2019
Business SectorSubscribers Only
StorySubscribers Only
ProblemSubscribers Only
Media Type Digital
Marketing Director O..a Ko....va Subscribers Only
Brand Manager N...ya A...va Subscribers Only
Brand Manager An.....iya S....na Subscribers Only
Advertising Manager N....ia Mi.....ova Subscribers Only
Advertising Manager An.....ia Ba.....ova Subscribers Only
Managing Director N....ia Ts.....va Subscribers Only
Executive Creative Director A...ey F....ov Subscribers Only
Creative Group Head S...a Ts....na Subscribers Only
Creative Group Head N....ha T...y Subscribers Only
Copywriter Al.....er S...uk Subscribers Only
Copywriter D...s B...v Subscribers Only
Copywriter A...n B....ov Subscribers Only
Digital Art Director A...ey Kr....ov Subscribers Only
Site Builder Y...a Be.....va Subscribers Only
Agency Producer V...ry Go....ov Subscribers Only
Agency Producer D...ry Ba....in Subscribers Only
Digital Producer Y...y M...n Subscribers Only
Strategic Planner A..a K...ko Subscribers Only
Strategic Planner V..a Zg.....ya Subscribers Only
Strategic Planning Director P...na P...ek Subscribers Only
Digital Strategic Planner O..a Z....nu Subscribers Only
Digital Analyst Ev....ya Lu....na Subscribers Only
Business Director An.....iya Du......aya Subscribers Only
Account Director K...in Au....ia Subscribers Only
Account Manager A..a Sha......aya Subscribers Only
Photographer J...a Sa....va Subscribers Only

People related to this work

You might also like...

Trending

Create a free Talent profile and become a member of AdForum

Get Started