Asadullah Siddiqui

As a classically trained brand-builder with diverse experiences in game-changing organizations like Pepsico, Procter & Gamble and Reckitt Benckiser, I have gone through a rigorous learning, un-learning and re-learning regimen that now enables me to look at brands as people with identities and the need to socialize, express and communicate. I love working on challenging portfolios with seemingly insurmountable competition. There's always a way out, and I love discovering it!

Voracious reader, life long video-gamer, lover of science, photography and all things tech.

Specialties: Category Development, Brand architecture/portfolio strategy, Consumer/Media Insights, Advertising and Communication Strategy, "Always-On" Marketing, Education and Consumer Habit Change