Title | A banner made to irritate |
Brief | Most people find banner ads annoying - and SandozAG is banking on exactly that. The pharmaceutical company created an interactive ad to annoy web users. The ad asks visitors what really annoys them: traffic jams, coffee stains, that friend who is always in shape? Once users admit they are irritated, the questions stop and up pops an ad for Persen, a medication designed to help lower irritability and stress. |
Agency | OutOfTheBox |
Campaign | A banner made to irritate |
Advertiser | Sandoz |
Brand | Persen |
Posted | November 2017 |
Business Sector | Subscribers Only |
Story | Subscribers Only |
Media Type | Digital |
Creative Director | E...ni Ta.....kov Subscribers Only |
Copywriter | V...en A....an Subscribers Only |
Art Director | V...en A....an Subscribers Only |
Account Manager | V...en A....an Subscribers Only |