| Title | Selfies |
| Brief | Strategy:Turning the product's supposed weakness (over 105 years old!)self-confidently into new strength.Excecution: Mallebrin was staged for the very first time with a unique retro appearance,that reflected the traditional character but was then combined with suprising and humorous headlines, that met today’s zeitgeist perfectly. The brand achieved a new freshness by not taking itself too seriously.Result:The humorous broadcasting of the campaign and the playful approach to the long brand history have quickly bestowed Mallebrin with cult status. The "grandmotherly charme“ as well as a return to true values are extremely well received by the younger audience. |
| Agency |
WEFRA Werbeagentur GWA
|
| Campaign |
Old but Good
|
| Advertiser |
Krewel Meuselbach GmbH
|
| Brand |
Mallebrin
|
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| Posted | November 2017 |
| Business Sector | Subscribers Only |
| Story | Subscribers Only |
| Philosophy | Subscribers Only |
| Problem | Subscribers Only |
| Result | Subscribers Only |
| Media Type |
Print
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| Creative Director |
P....ck A....nn Subscribers Only
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| Copywriter |
Je....er B...r Subscribers Only
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| Director Client Service |
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| Group Head Creation |
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| Account Manager |
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| Post Production |
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| Art Director |
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