Procure - "Give a sit"

Rethink Communications Inc.

Rethink Communications Inc. Montreal, Canada

2299

Title	Give a sit
Brief	In partnership with the PROCURE foundation, we created the first chair that allows men to give without taking out their wallet. An NFC payment terminal integrated into the seat detects a bank card in the wallet and collects a micro-donation each time a man sits down.It took a chair to stand up against prostate cancer.
Agency	Rethink Communications Inc.
Campaign	Give a sit
Advertiser	Procure
Brand	Procure
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Posted	January 2021
Business Sector	Subscribers Only
Story	Subscribers Only
Media Type	Case Study
Creative Director	X...er B...s Subscribers Only
Creative Director	M...me S...é Subscribers Only
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