| Title | Freedom |
| Agency | Cossette Communication-Marketing |
| Campaign | Freedom |
| Advertiser | Les Viandes du Breton |
| Brand | DuBreton |
| Date of First Broadcast/Publication | 2021 / 4 |
| Business Sector | Fresh Meat, Sausages |
| Philosophy | duBreton is one of Canada's largest organic pork producers. They were one of the firsts in Canada to introduce a more humane practice and the first producer to be Humane Certified. duBreton has really high animal welfare standards at heart and every farm is rigorously checked to meet them. The farms are free-range and without cages but consumers do not seem to know it. We decided to demonstrate that it's obvious that free-range farming is better. |
| Media Type | Television |
| Length | |
| VP, Chief Creative Officer | Anne-Claude Chénier |
| Creative Director | Richard Rochette-Villeneuve |
| Art Director | Nicolas Baillargeon |
| Copywriter | Sébastien Forget |
| Strategist | Valentin Roux-Dufort |
| Client Services | Zoé Béland |
| Client Services | Léa Breton |
| Production Company | Septième |
| Electronic Production | Mélissa Audette |
| Electronic Production | Florence Parent |
| Production Company | Nova Film |
| Director | Nicolas Brassard-Asselin |
| Director of Photography (DOP) | Vincent Masse |
| Producer | Alexis Dubosc |
| Management | Alexis Hamel |
| Styling | Olivier Chalifoux |
| Media Agency | Jungle Media |
| Media Team | Laurie Marchand |
| Media Team | Santiago Sandoval |
| Media Team | Valérie Leclerc |
More Work
SEE ALLIt stops now
- BRAND:
- Government Of Quebec
- AGENCY:
- LG2
- BRAND:
- Government Of Quebec
- AGENCY:
- LG2
Give a sit
- BRAND:
- Procure
- AGENCY:
- Rethink Communications Inc.
Y'a encore des bonnes personnes
- BRAND:
- BBQ Quebec
- AGENCY:
- lg2
Le Rabais thermique
- BRAND:
- Le Rabais Thermique
- AGENCY:
- Rethink Communications Inc.