Denmark has one of the highest rates of melanoma in the world.A key factor is that Danes love a holiday in the sun but forget sufficient sun protection when travelling abroad.On a sunny holiday abroad, many Danes get as much UV radiation in a week as they do inalmost half a year in Denmark and last year a total of 40 % of all Danish children was sunburned on their vacation.“Help a Small Dane” takes a new approach to skin cancer prevention: it's presented by a gang of local kids who stage an intervention pleading viewers not to let Danish kids get sunburned.Their leader, a Spanish boy by the name of Ramon humorously leads a crusade against sunburnt Danish children, who he declares are “so boring to play with” after they’ve spent too much time in the sunlight since they’re too distracted by their pain.