Danish Road Safety Council - "Helmet has always been a good idea"

&Co. / NoA

&Co. / NoA København K, Denmark

Awards

6068

This ad is part of the ACT Responsible Collection

Brand: Danish Road Safety Council
Country: Denmark

Advertiser: Danish Road Safety Council

Title	Helmet has always been a good idea
Brief	The Danes love their bikes, and the Danish capital of Copenhagen is the world’s most cycle-friendly city, according to the World Economic Forum. The city has over 675,000 bicycles and just 120,000 cars - meaning bikes outnumber cars by more than five-to-one - with almost one third (29%) of all journeys across Copenhagen made by bike.One problem, helmets have never become as popular as cycling itself - around 45 % of casualties in Copenhagen met their end on a bike and 50% of Danish adults still fail to put on a helmet when biking. To combat this, Danish Road Safety Council launched a campaign which pokes gentle fun at those who are too vain to wear a helmet, by recruiting a group that wore theirs with pride - the Vikings.
Agency	&Co. / NoA
Campaign	Helmet has always been a good idea
Advertiser	Danish Road Safety Council
Brand	Danish Road Safety Council
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Date of First Broadcast/Publication	Subscribers Only
Business Sector	Subscribers Only
Story	Subscribers Only
Media Type	Digital
Length	140 seconds
Post Production	Co.....gen ..X Subscribers Only
Creative Director	T...as Ho....nn Subscribers Only
Art Director	..e Ho....nn Subscribers Only
Art Director	Kr.....fer W....er S�....sen Subscribers Only
Copywriter	Kr....an Ei.....en Subscribers Only
Director of Photography (DOP)	K...er W..d Subscribers Only
Creative Team	..e Ho....nn Subscribers Only
Creative Team	Kr....an Ei.....en Subscribers Only
Creative Team	Kr.....fer W....er So....en Subscribers Only
Agency Producer	F....pa B..g ..n B...ow Subscribers Only
Production Company	N....ND Subscribers Only
Director	T..e Fr....en Subscribers Only
Editor	J...b Sc......ger Subscribers Only
Lead VFX	Ch.....an Sj....dt Subscribers Only
Colorist	M....el B...e Subscribers Only
Audio	K...n K..h Subscribers Only