About me
This profile was created because Dan Whitmarsh has been referenced on AdForum.
It's my profile and I want to edit it.Sector Experience
My Work
SEE ALL WORKBecause the Time is Now
- BRAND:
- Toyota Motor Europe
- AGENCY:
- T&Pm
Positions
Partner | Chief Strategy Officer | Global
As the Chief Strategy Officer, Dan leads the strategic relationships with all of the multi-market clients in the group.
Since joining T&Pm, Dan has led the development of the Flow planning process. This has meant conceiving and activating a truly audience-first way of working, building and testing hypotheses for growth opportunities in real behavioural data. True audience needs then dictate everything from overall comms strategy to specific asset development and distribution.
Dan previously spent 10 years in the GroupM network. He helped setup and run the VW global team at MediaCom, directing strategy across 5 brands and 40+ countries worldwide. He has in his career worked across all major categories, with particular focus on automotive, financial, energy, travel, retail, media and tech.
Since joining T&Pm, Dan has led the development of the Flow planning process. This has meant conceiving and activating a truly audience-first way of working, building and testing hypotheses for growth opportunities in real behavioural data. True audience needs then dictate everything from overall comms strategy to specific asset development and distribution.
Dan previously spent 10 years in the GroupM network. He helped setup and run the VW global team at MediaCom, directing strategy across 5 brands and 40+ countries worldwide. He has in his career worked across all major categories, with particular focus on automotive, financial, energy, travel, retail, media and tech.
Media Planner
The&Partnership