Eric Van de Valle
Conseil - Enseignement, Communication, études quali, sémiologie, design thinking at EVV
Paris Area, France, France
About me
Enseignement "sémiologie et créativité"
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Joe Sciarrotta
USA CCO
Ogilvy & Mather, Chicago
Mark Lund
President McCann Worldgroup UK and Europe
McCann Worldgroup UK
Positions
Semiology & creativity - Strategic planning - Storytelling - Design thinking - Teaching
EVV
September 2016 - Present (8 years 4 months)
Conseil en communication > positionnement, brand culture & contentEtudes Quali & Sémio > concepts, co-création, créativité, design thinkingEnseignement > BTS, Licence, Master I et II (Culture de la communication, sémiologie, études qualitatives, analyse des cultures de marques, stratégies de communication)
Head of communication
Public health - Centre Hospitalier Interdépartemental
May 2013 - February 2016 (2 years 9 months)
Setting and developing a professional Communication strategy for a big Public hospital (21800 patients, 2800 employees, 108 structures) specialized in mental heath and handicap for adults and children: patients and family information, new website, newsletter, press relations, crisis communication, cultural development, creation of therapeutic workshops based on photography, sponsorship and philanthropic development.
Professor Master II - Brand Culture, Communication, semiological analysis
Groupe INSEEC
October 2003 - November 2013 (10 years 1 month)
Semiological analysis of brand cultures and communication strategies
Consultant
Luxury Attitude
January 2012 - October 2013 (1 year 9 months)
Brand culture analysis, storytelling and service designChristofle, Godiva...
Qualitative research manager
PMC
April 2010 - October 2012 (2 years 6 months)
Baker & McKenzie : cultural analysis and workshopsING Direct : advertising testsGrand Vision France : interviews to improve CRM Auto Plus : interviews and focus groups to change editorial line and contentsAldebaran Robotics : focus groups of NAO robot beta testersNivea : interviews to improve CRMMeteor brewery : focus groups to create a new beerResearch for applications of Georges Dumézil "three fonctions" to brand culture analysis and strategyContent research for a brand culture database : Chanel, Dior, Yves Saint Laurent, Moët & Chandon, Berlutti, Boucheron, Chaumet, Fred, Repetto, Van Cleef & Arpels, Krug, Louis Vuitton, Hermès, PPR, Rothschild
Education
Psychologie du travail - Dominique Lhuillier - Christophe Dejours - Yves Clot
2009 - 2010 (1 year)
1987 - 1992 (5 years)
