About me
Self-directed leader with excellent communication, organizational, and project management skills. Proficient in digital and traditional media. Ability to juggle multiple projects while keeping within a tight budget and schedule. Able to work under pressure in a highly organized and professional manner. Highly trustworthy. Experience with Microsoft Office, CS5, InDesign, Adobe Acrobat, Hubspot, Google Analytics, Workamajig and familiar with many file types.
I began my career in advertising twenty five years ago in the accounting department of famed New England agency, McDougall & Associates. Although I was very good with numbers, the pace was a bit slow for me so I quickly switched gears into the traffic and production departments, and I have never looked back. Since leaving McDougall, I have served as traffic supervisor, production manager, senior account executive and strategist at Arnold, Boathouse, BrownWright and Company and Brandigo (formerly Aloft Group). As Brandigo's current Vice President of Operations, I am responsible for overseeing the day-to-day scheduling, budgeting and process for all of Brandigo's clients. Over the years, I've lent my expertise to some of today’s leading brands, Celebrity Cruise Lines, Good Year Tire, Nuance Communications, Progress Software, Parametric Technology Corporation, CSC, Schneider Electric and Waters Corporation among them.
Talent you might be interested in
Positions
Vice President of Operations
Director of Operations
Strategist and Account Manager
• Implemented internal status meetings
• Provide production, creative, and general agency assistance as necessary
• Prepare and process daily client schedules, organized and maintained traffic working files
• Utilize Hubspot on a daily basis for both internal and external needs
• Work with clients and agency to design and implement marketing programs: digital (Web sites, Flash demos, and Web banners), collateral (annual reports, corporate brochures, case studies, and data sheets), direct response (traditional direct mail, promotional dimensional packages, and e-mail), branding (logos, tag lines, company names, and product names), and advertising in various healthcare publications
• Responsible for presenting campaign-level alternate creative concepts—each conceptualized from client agreed-to strategic platform; also responsible for briefing creative team on client selection and feedback
• Responsible for estimates, schedules, copyediting, proofreading, list buying, premium research, stock imagery purchase, and media buys
• All duties of senior account manager plus manage all production associated with jobs. Manage outside vendors for print production, mail production, list acquisition, advertising (hi-res pdf files), signage, photography (stock and original), plus html and text e-mail; variable-field printing
Project Management Supervisor
• Implemented image library system for creative server
• Worked with creative resources manager and studio manager to establish schedules and availability
• Managed all New Business pitches with creative department
• Established traffic system for Boston-like agency
• Implemented internal status meetings, and managed project management/traffic department
• Managed internal projects for all print, broadcast and interactive jobs
• Provided production, creative, and general agency assistance as necessary
• Prepared and processed daily client schedules, organized and maintained traffic working files
• Creative assignment, scheduling, and delivery of all jobs for Celebrity Cruise Lines, GoodYear Tire, and internal New Business pitches
• Assisted in implementing changes to existing traffic system
Senior Account Executive
• Worked with clients and agency management to design and implement marketing programs: digital, collatera, direct response, branding, and advertising
• Participated in BBDO-caliber strategic planning through final production and results analysis, working closely with traffic, production, creative teams, and agency management
• Responsible for presenting campaign-level alternate creative concepts—each conceptualized from client agreed-to strategic platform; also responsible for briefing creative team on client selection and feedback
• Experience with the design and analysis of both quantitative and qualitative research, and proprietary database builds.
• Responsible for estimates ($1,500 to $500,000-level programs), schedules, copyediting, proofreading, list buying, premium research, stock imagery purchase, wardrobe, prop and model management during original photography shoots, and media buys
• All duties of senior account manager plus managed all production associated with jobs for this full-service $6 million, 12-person integrated branding and marketing company, working with technology-based B2B clients
• Managed outside vendors for print production, mail production, list acquisition, advertising (hi-res pdf files), signage, photography (stock and original), plus html and text e-mail; attended frequent press checks and oversaw mail production involving complex matches and spreadsheet-based variable-field printing
• Designed, implemented, and documented entire traffic system for 6-person $3 million integrated marketing company
• Developed, implemented, and documented quality standards and procedures from initial art file preparation through press checks and post-production
