In 2009, directing the opening film for COP15 showcased to world leaders, I discovered the profound impact of ads on consciousness. I was fascinated by the ability to influence and elevate collective awareness through subtle shifts in representation, inclusion, and integrity.
Growing up amid northern Denmark's untamed fjords and relentless sea fueled my early passion for storytelling. Creativity defined my youth, from crafting universes and sketches to producing short films and playing music. In 1997, a pivotal acting role in a Danish feature film sparked my interest in filmmaking. After university studies, working in the industry and attending film school I transitioned into commercial directing. Described as an emphatic, analytical, and intuitive creative who thrives on collaboration, I am dedicated to exploring the unknown and crafting larger-than-life narratives, be they humour, drama, or stories that contribute positively to society. Above all, I value equality and kindness.
Since 2009, I've collaborated globally on 150 commercials, directed a documentary, and authored a novel (to be released in August 2024). Alongside creative pursuits, I've founded three companies and raised two wonderfully creative children. I strive to push boundaries in storytelling and representation, partnering with advertising agencies and brands to touch and inspire global audiences.