My Latest Work
SEE ALL WORKYour Fragrance Wonderland
Your Color Wonderland
Maybelline Trendsquad Berlin
Your Skin Care Beauty Wonderland
About me
I am self-proclaimed style chameleon, who lives to tell stories. Stories that connect people with brands. Born in Paris, I lived in France, Brazil, and Germany. I worked as an Art Director and Creative Director in advertising agencies like BBDO or Ogilvy.
Skills
Languages
- French - Native
- English - Pro
- Portuguese - Pro
- German - Basic
Talent you might be interested in
Richard Kirshenbaum
Founder & Chief Executive Officer
NSG/SWAT
Tamara Ingram
Former Chairman
Wunderman Thompson
Bruno-Georges David
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Communication Sans Frontières
Joe Sciarrotta
USA CCO
Ogilvy & Mather, Chicago
Mark Lund
President McCann Worldgroup UK and Europe
McCann Worldgroup UK
Positions
Creative Director
Düsseldorf, Germany
January 2017 - Present (7 years 10 months)
Client: Douglas, beauty retailer represented in 19 Europeans markets.- Brand Code and Corporate Identity (+Digital CI) development and finalization.- Creative development of 2017/2018 brand campaign (Concept, Casting, Shooting, Post to English master)- TVCs, cutdowns, digital versions, retail toolboxes of up to 20 elements- Pool shoot. Ca. 40 toolbox images for Retail, Digital, Content and Event use (Concept, Casting, Shooting, Post)- Promotion and content plan
Your Fragrance Wonderland
- BRAND:
- Douglas
Your Color Wonderland
- BRAND:
- Douglas
Your Christmas Wonderland
- BRAND:
- Douglas
Senior Art Director
Ogilvy Germany
Düsseldorf, Germany
August 2016 - December 2016 (4 months)
The content cube is an exclusive digital agency unit in WPP network, in charge of the content marketing of L'Oréal Germany. I develop for Maybelline New York exciting content and vivid stories.- Ideas Development and concept for social media campaigns- Creation of look and feel guidelines for social media channels- Shooting and retouch for content assets- Preprod Youtube videos channel Maybelline New York DE - In charge of the postproduction of the videos created, art direction, music and cut- Client presentation, as part of the cross-agency co-creative power process
Freelance Creative Art direction
http://kristinalacroix.com
Germany
February 2013 - July 2016 (3 years 5 months)
Creative Services: Art Direction, Branding & Corporate Identity, Magazine & Catalogue Design, Visual research, Treatment Layout, Mood boards and Mood films, Image and brand-building, Branded content development.Grey · McCann · BBDO · Stink · Partizan · Jair de Souza Design · Proximity · Papaya Films · Tony Petersen Film · Isobar · Corporate Inspiration ...
