At Project11, we offer unrivalled access to advertising opportunities at the world’s top sporting events. We are best known for our rights in UK and Spanish football, featuring the biggest and richest clubs in the world. We deliver a platform of innovative perimeter LED advertising and exciting sponsorship and partner opportunities, enabling brands around the world to connect with their audience.
Lagardère Sport is a multinational, all-inclusive sports agency offering services from athlete representation to event management. I spent three months working as a member of the team that planned and operated two of the UK’s most prestigious mass participation sporting events – Velothon Wales and the UK leg of the ITU World Triathlon Series.
After three months, I moved divisions and now work closely with the Director of Business Relations, where I created B2B marketing proposals, researched commercial opportunities, specifically in Golf, Rugby and Olympic Sports, and fulfilled various administrative duties.
This degree has given me great comprehension of the sports industry; with modules including coaching, contemporary social issues, management, branding, marketing and communication. My dissertation was based upon team identification, the scale which measured the strength of a sports fans following of their sports team.