An external and political communications professional, experienced,both client and agency-side, working on briefs across a wide range of audiences and sectors.
Part of an executive team charged with the turnaround of the agency with a client portfolio spanning financial services, food and drink, charity, automotive and industrial sectors with both a corporate and consumer PR remit.
A high profile role designing and implementing a change in communication strategy as the business entered a period of rising concern and controversy over responsible lending and personal indebtedness.
Director of Communications for the UK’s representative body for advertising agencies, brands and commercial media and the single voice for the sector to government. Recruited as part of a re-structured senior team, tasked with putting more rigour into communications and public affairs strategy and re-building industry engagement.