Laungston Costa Publications

Sri Lanka’s Women in Need organization and BBDO have partnered on a campaign designed to call attention to the major problem of sexual harassment on public transportation there. According to a study by UNFPA quoted in the campaign, “a staggering 90% of women have been subjected to sexual harassment on buses and trains” – while only 4% report it. This has given rise to the Women in Need launching the ‘2six4’ app that helps women contact their friends and the police when confronted with a problem. The app allows women when to send out a message to selected contacts while also connecting them to local law enforcement with just the click of a button.