| Title | Tiger |
| Brief | The design of the new VW Arteon was captured in an unexpected way: with pictures by blind photographer Pete Eckert. With his analogue camera and his remaining senses, Eckert created shots of the Arteon using double exposures and light paintings. There was no post-editing. The pictures were published in the renowned car magazine “Ramp”, among others. You don't need eyes to see beauty, because the new Arteon touches all the senses. These are the amazing results of a shoot by the blind photographer Pete Eckert, who created pictures of the new VW Arteon using double exposure and light paintings. There was no post-editing. |
| Agency | Grabarz & Partner |
| Campaign | The blind photographer and the new Arteon |
| Advertiser | Volkswagen |
| Brand | Volkswagen Arteon |
| Posted | November 2018 |
| Business Sector | Subscribers Only |
| Story | Subscribers Only |
| Media Type | |
| Chief Creative Officer | R..f H...l Subscribers Only |
| Group Creative Director | T...as A...ns Subscribers Only |
| Creative Director | J....us R...c Subscribers Only |
| Creative Director | R...n J....on Subscribers Only |
| Copywriter | S...ra K...er Subscribers Only |
| Copywriter | ..m B...er Subscribers Only |
| Copywriter | ..m H...er Subscribers Only |
| Copywriter | P....ip ..n Sc....in Subscribers Only |
| Art Director | S...n O...n Subscribers Only |
| Art Director | N...d S....bi Subscribers Only |
| Art Director | A...r S....fer Subscribers Only |
| Art Director | E...n L...nz Subscribers Only |
| Photographer | P..e E...rt Subscribers Only |
| Agency Producer | A..l D...ner Subscribers Only |
| Agency Producer | M....el G....er Subscribers Only |
| Graphic Designer | V....sa B..z Subscribers Only |
| Graphic Designer | F...x Ot....ki Subscribers Only |
| Chief Executive Officer (CEO) | Re....rd Pa.....ke Subscribers Only |
| Account Manager | ..a Cr.....er Subscribers Only |
| Art Buyer | G...et Ma.....sen Subscribers Only |
| F...x A...rs Subscribers Only | |
| An.....rin E...h Subscribers Only | |
| Strategist | O...er Wa....nn Subscribers Only |
| Strategist | V....ie G..t Subscribers Only |
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- BRAND:
- Volkswagen Arteon
- AGENCY:
- Grabarz & Partner
Jazz
- BRAND:
- Volkswagen Arteon
- AGENCY:
- Grabarz & Partner