| Title | Porsche Taycan – Tesla Targeting |
| Brief | We created the first ever targeting campaign using a unique combination of technical data to detect a particular car brand and its drivers. And this by promoting the Taycan to a very specific audience: the drivers of the only competitor Porsche has in the E-sports car segment. Right in their cars. |
| Agency | TBWA\Switzerland AG |
| Campaign | Porsche Taycan – Tesla Targeting |
| Advertiser | Porsche |
| Brand | Porsche Taycan Launch |
| Date of First Broadcast/Publication | Subscribers Only |
| Business Sector | Subscribers Only |
| Story | Subscribers Only |
| Problem | Subscribers Only |
| Media Type | Case Study |
| Executive Creative Director | M...el W...el Subscribers Only |
| Creative Director | A...lo S....lo Subscribers Only |
| Digital Creative Director | C...in K....ne Subscribers Only |
| Art Director | Is....le B..z Subscribers Only |
| Copywriter | L..a B...e Subscribers Only |
| Senior Producer | Do....co C...na Subscribers Only |
| Account Director | N...a S...kl Subscribers Only |
| Business Director | D....el S...vo Subscribers Only |
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