| Title | The Neverending URL |
| Brief | In Germany Black+Decker is known not just for its tools but for an audio signature from the 1980s: the words blackanddeckerblackanddecker repeated over and over. This competition gave people the chance to win a power tool by accessing the brand's online advent calendar. The problem was, the URL contained many, many "blackanddeckers". Only those who typed in the exact amount could win. In the meantime, they were forced to keep the brand name at the tip of their fingers. |
| Agency | McCann Worldgroup Germany |
| Campaign | The Neverending URL |
| Advertiser | Stanley Black & Decker |
| Brand | Black & Decker Tools |
| Posted | November 2018 |
| Business Sector | Subscribers Only |
| Story | Subscribers Only |
| Problem | Subscribers Only |
| Media Type | Digital |
| Chief Creative Officer | Se.....an Ha....ck Subscribers Only |
| Executive Creative Director | M...in B...a Subscribers Only |
| Group Creative Director | T...as De.....lf Subscribers Only |
| Creative Director | T...as Au.....ld Subscribers Only |
| Creative Director | O..f H....ma Subscribers Only |
| Art Director | S...ra S...us Subscribers Only |
| Copywriter | F...an M....ti Subscribers Only |
| Art Director | ..o .u Subscribers Only |
| Creative technologist | D....el B...an Subscribers Only |
| Director Creative Technology | M..k Ho.....ng Subscribers Only |
| Social Media Manager | D...d Br.....mer Subscribers Only |
| Senior Application Engineer | J....en Bog......fer Subscribers Only |
| Account Director | A....as Zs......ang Subscribers Only |
| Senior Account Manager | S...ia H...k Subscribers Only |
| Head of Production | K...s F....er Subscribers Only |
More Work
SEE ALLOpel on Amazon
- BRAND:
- Opel ADAM & Opel Crossland X
- AGENCY:
- McCann Worldgroup Germany