SickKids - "SickKids VS: Hard Days"

Cossette

Cossette Toronto, Canada

Awards

2510

This ad is part of the ACT Responsible Collection

Brand: SickKids
Country: Canada

Advertiser: SickKids Foundation

Title	SickKids VS: Hard Days
Brief	The “Day-In-The-Life” Vlog format is a trend used by Mom bloggers via YouTube and other social channels. It’s a trend that’s very popular worldwide (many videos garnering millions of views). After seeing the videos that SickKids moms were posting on social media, emulating these vlog-style videos in our campaign allowed us to frame this story within a context that everyone can relate to.In order to keep the film as authentic as possible we enlisted 10 SickKids Moms to help us write the story. We did this by interviewing each mom to better understand what they go through in a day. Then we took the most impactful snippets and formed it into a cohesive and emotional film
Agency	Cossette
Campaign	SickKids VS: Hard Days
Advertiser	SickKids Foundation
Brand	SickKids
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Date of First Broadcast/Publication	Subscribers Only
Business Sector	Subscribers Only
Story	Subscribers Only
Media Type	Television
Length	141 seconds
Editing Company	Outsider
Production Company	S...ts H...ur Subscribers Only
Music	Ra.....ic El....ic Subscribers Only
Special Effects / VFX	..e V...ty Subscribers Only
Global Chief Creative Officer	P...r I...zi Subscribers Only
Executive Creative Director	J...es Z...il Subscribers Only
Creative Director	M..t An.....lo Subscribers Only
Copywriter	M..t An.....lo Subscribers Only
Creative Director	K..e L..b Subscribers Only
Art Director	K..e L..b Subscribers Only
Production Company Producer	E...a Me....fe Subscribers Only
Group Business Director	D...a L....ko Subscribers Only
Account Supervisor	A..x H...es Subscribers Only
Account Supervisor	A...e C...e Subscribers Only
Strategist	D...ka An....ne Subscribers Only
Strategist	B...a I....ta Subscribers Only
Director	M..k Z...rt Subscribers Only