Robert Hershfield

I'm an award-winning advertising creative who started in Account Management at Chiat/Day and worked my way up to Management Supervisor and New Business Lead at Wieden + Kennedy. After 8 years in the department, I wanted to switch to the creative department. I took a huge pay cut, went to night school and had to present six months of my work to Dan Wieden, knowing in advance that if he didn't approve I would be fired. He kept me on, making the career switch official, and I eventually went from Jr. Copywriter to Chief Creative Officer specializing in changing cultures and helping smaller agencies grow and gain a higher profile.
I've been listed as "Top 50 Creatives To Watch," been a guest lecturer at Duke University, VCU Brand Center and The University of Hartford and have taught copywriting and ad development at Ad House NYC. I have been published in AdWeek, AdAge, Campaign and McSweeney's.
Specialties Include: Strategic thinking, writing, advertising communication across all media channels, storytelling, brand positioning, managing and inspiring teams, presentations, fostering positive external and internal relationships, being decisive, avoiding clichés and jargon, joke telling and eating spaghetti.