Sixteen years in digital transformation and media, having started my working life with five years in advertising, I have been fortunate to have a career that spans across marketing services. As a key executive at Publicis Groupe my role is divided between leading Digitas in North America and International, Groupe Client Leader (GCL) on the GSK business and extensive global business development.
As President of Digitas North America and International I am based in New York. Along with the management team we led Digitas North America to a record year in 2017 - it’s biggest and best to date.
I also oversee or sponsor several global clients or Groupe’s biggest pitches. Major wins include GSK media with an estimated spend of $1.7Bn. I’ve been the Groupe Client Leader on the GSK business since 2016.
Over the last decade, our growth has resulted in expansion across the Middle East and APAC, and I opened offices in Dubai, Sydney and relaunched our Hong Kong offices off the back of the Shangri-La pitch win.
My focus has also been on growth for Publicis Groupe, by driving ‘Power of One’ delivery during major global account reviews. This proposition brings together the four solution hubs: Publicis Communications, Publicis Media, Publicis Healthcare and Publicis.Sapient. Working closely with the Global Chairman & CEO, Chief Strategy Officer and Publicis Media CEO, I have been part of the Publicis leadership responsible for the recent run of wins.