Jordon Lawson
Creative Director, Copywriter at Rethink Communications Inc.
Toronto, Canada
TitleSix-Second Ambush Advisories
BriefSexualization in popular media contributes to violence against women. So the YWCA decided to warn young viewers about the content they’re about to watch. By hijacking YouTube’s advanced ad targeting to run unskippable six-second warnings in front of specific music videos (YouTube’s most popular content) that objectify women and men.
Agency
Campaign Six-Second Ambush Advisories
Advertiser YWCA
Brand YWCA

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PostedFebruary 2019
Business SectorSubscribers Only
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Media Type Digital
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