Title | Six-Second Ambush Advisories |
Brief | Sexualization in popular media contributes to violence against women. So the YWCA decided to warn young viewers about the content they’re about to watch. By hijacking YouTube’s advanced ad targeting to run unskippable six-second warnings in front of specific music videos (YouTube’s most popular content) that objectify women and men. |
Agency | Rethink Communications Inc. |
Campaign | Six-Second Ambush Advisories |
Advertiser | YWCA |
Brand | YWCA |
Posted | February 2019 |
Business Sector | Subscribers Only |
Story | Subscribers Only |
Media Type | Digital |
Creative Director | ..n G...s Subscribers Only |
Creative Director | C...s S....es Subscribers Only |
Creative Director | M..e D....ck Subscribers Only |
Creative Director | A...n St....an Subscribers Only |
Copywriter | J...on L...on Subscribers Only |
Copywriter | ..x ..y Subscribers Only |
Art Director | P...la R...is Subscribers Only |
Agency Producer | M...n . Subscribers Only |
Strategist | A..z T....nt Subscribers Only |
Strategist | G...on Z...g Subscribers Only |
Strategist | R..e ..o Subscribers Only |
Account Manager | R....el S...r Subscribers Only |
Account Manager | C....ea St.....ng Subscribers Only |