Spent his early years on the south coast of England before moving to London to study. After college he spent the next 10 years working on brands such as Nike, Lurpak, Honda and Chambord whilst picking up various awards, building a pyramid and writing the most watched and shared ad of 2012. In the summer of 2016 Benny challenged himself to a creative wrestle with a series of global accounts like Adidas, Barilla and Carlsberg at 72andSunny Amsterdam. When he’s not at the office he’s likely to be busy with his son Woody, riding bicycles or trying to find a Dutch football team to fall in love with.