Barbara Shearer
Director at Zulubot
TitleFeeding Imagination
BriefChildhood creativity rarely gets displayed beyond fridge doors and classroom walls. To show kids how far their imaginations can take them, Goldfish launched an integrated campaign that brought the imagination of three young children to life. One authored a book, one created a huge mural, and another designed a video game. The campaign asks children to share their drawings and stories at feedimagination.ca for a chance to see them brought to life this winter.
Agency
Campaign Feeding Imagination
Advertiser Bell Canada
Brand Goldfish® Crackers

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