Black Business and Professional Association, et al. - "The Micropedia of Microaggressions (film) 118s"

Zulu Alpha Kilo

Zulu Alpha Kilo Toronto, Canada

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Brand: Black Business and Professional Association, et al.
Country: Canada

Advertiser: Black Business and Professional Association, et al.

Title	The Micropedia of Microaggressions (film) 118s
Brief	The Micropedia is the world’s first encyclopedia of microaggressions. It’s a judgement-free online tool that provides easy-to-digest information where people can unlearn their unconscious bias and make immediate changes in their daily interactions with others. Modelled after other crowd-sourced wikis, entries are collected via user submissions. The entries span nine categories including 2SLGBTQ+, Age, Class-Based, Disability, Ethnicity, Gender, Race, Religion, and Indigenous. Each definition breaks down the harmful impact of the microaggression while resources and real-world examples from news, media, and pop culture help folks truly comprehend the depth of the issue. By raising self-awareness of these everyday interactions, The Micropedia will help create safer workplaces, schools, social settings and have lasting societal impact.
Agency	Zulu Alpha Kilo
Campaign	The Micropedia of Microaggressions
Advertiser	Black Business and Professional Association, et al.
Brand	Black Business and Professional Association, et al.
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Media Type	Case Study
Length	119 seconds
Audio	Pirate Toronto
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