Priya Patel

FY 16/17:
- Lead all paid media strategies for all brand, winners & good causes content
- Lead the overall strategy, planning and execution all internal and external digital elements for the Award Winning Rio #iAmTeamGB Olympics Campaign.

Highlights include:
- #1 Ranking across Twitter during the Rio Olympics: most # mentions than any other brand
- Increase in brand positivity (> +5 pts)
- The Marketing Society Excellence Awards - Brand Campaign, Marketing Innovation
- The International Olympic Committee's Sport Beyond Border's Award
- The UK Sponsorship Awards - Participation Event of the Year
- Chartered Institute of Marketing Excellence Awards - Integrated Campaign, Marketing Partnership
- Communicator Awards - Best branded social campaign
UK Sponsorship Awards 2017:
- Award Winning Campaign: Harnessing the power of the crowd – most effective use of mass participation
- Highly commended: Olympics sponsorship
- 460% uplift in average engagement across the @TNLUK channel
- 99.9% positivity metrics
- 51% of personalised responses were retweeted - even reposted onto Facebook
- Launch of innovative technology
- Industry recognition for Camelot's digital work during the Rio Olympics
- Introducing new suppliers to the business

FY17/18
- Lead the Digital winners strategy and vision for digital (paid media, social media, CRM and content) including:
- Developing the overall content development approach
- Developing and leading the execution of the Paid Media Approach
- Gaining stakeholder approach over new vision
- Defining resource and management of new approach

CLIENTS:
• Client Group includes: Hitachi, Burberry, Tommy Hilfiger, Christie's, Calvin Klein, Pernod Ricard and Western Union
o Develop digital media strategies and innovative media solutions for clients
 Plan and manage the implementation of the projects with various partners (Facebook, Apple, Snapchat, Start Up’s etc.)
o Sourcing innovative technical solutions to match to our clients business challenges
 Understanding how trends impact media choices for consumers
 Evaluating emerging technology opportunities
o Analyse & report consumer habits to generate media recommendations
NEW BUSINESS OPPORTUNITIES:
• Working in large groups on New Business Opportunities
o Business Pitches
o Other Revenue stream opportunities: Currently working with the other operating business to develop technical solutions for our clients
INNOVATION & KNOWLEDGE SHARING:
• Developing Trends documents for clients or internal use across a variety of categories these include: Luxury, Beauty, Fashion, C Suites & UHNWI’s, Retail, Mobile, Video, OOH, TV
• Working within the Vizeum Global Innovation Community to ensure we're sharing and collaborating on multi-market projects
• Regularly investigating new technology start up’s to find new and emerging media to bring to our clients
• Training junior members of staff in all areas of digital advertising

ACHIEVEMENTS:
• Work closely with our Clients & Media Owners to determine strong innovation opportunities these include:
• Working closely with our Global Media Partnerships team internally at DAN to ensure we’re finding the right talent to partner with for our clients
o Assist in the development of tools with media partners as a resource for the Dentsu Aegis Network i.e. YouTube Journey Planner, CCS integration within Facebook
• Tri-party development of the Burberry Kisses partnership with Google – First brand to launch brand GDN buys
• G.H. Mumm & David Guetta Campaign: Launch of the World’s First Double Screen Music Video

Working across multiple accounts such as Deutsche Bank, 20th Century Fox, Pernod Ricard, Indesit, Christie's and Burberry.

ACHIEVEMENTS:
• Strategy & Planning for M&M Global Award-winning campaign: 20th Century Fox – Life of Pi Campaign
• Planned and Implemented the Cannes Lion Bronze Winner: Christie's The Art People Campaign
• Grew digital spends on accounts from 3% on digital to 40% within 2 years (Deutsche Bank)
• Winning the Burberry Pitch - working on Global and presented within the EMEA Pitch
• Ability to develop Client relationships abroad and locally
• Discuss Global Trends and implications on a regular basis

• Plan, Strategise and Execute Online Campaigns for Commonwealth Bank.
• Help and develop creative solutions to marketing campaigns
• Assist in the preparation and maintenance of reports, media flowcharts, and summaries
• Research into expanding field of online through programs such as Neilson NetRatings and Roy Morgan.
• Distinguish key learning’s and making future recommendations based on analysis

• Plan, Strategise and Execute Online Campaigns for Telstra Media.
• Help and develop creative solutions to marketing campaigns
• Assist in the preparation and maintenance of reports, media flowcharts, and summaries
• Research into expanding field of online through programs such as Neilson NetRatings and Roy Morgan.
• Create post Analysis reports to evaluate successfulness of campaigns and
distinguish key learning’s and making future recommendations based on analysis.

• Plan, Strategise and Execute Online Campaigns for Hutchison Mobile
• Producing and presenting online media proposals to clients
• Negotiating and buying the online media across a variety of channels and publishers
• Implementing and optimising media plans to ensure campaign objectives are met across several clients, Tourism Queensland, Accor Hotels, Eli Lilly and Three Mobile.
• Meet with clients on weekly basis to present reports of ongoing activity and present and discuss new opportunities in the digital landscape