James Griffiths

For more over 20 years at Saatchi & Saatchi I was lucky enough to work with some of the biggest and most famous brands in the world, and have been associated with some of the most awarded campaigns around the world.

This is a fantastic industry but we are in incredibly challenging times. I suspect there has never been a time where the need and opportunity for us all to reinvent how and what we do has been so great – this is both daunting but also incredibly exciting. I believe that great ideas continue to hold the key, but how these are produced, planned and evidenced is changing daily.

This is what still gets me up in the morning and makes me confident that it will continue to be a rewarding industry to be a part of.