Insmed - "Unbreakable"

Area 23, An IPG Health Company

Area 23, An IPG Health Company New York, United States

Awards

15102

This ad is part of the ACT Responsible Collection

Brand: Insmed
Country: United States

Advertiser: Insmed

Title	Unbreakable
Brief	“Unbreakable” is a visual metaphor of the NTM experience. Based on actual NTM patient experiences, the film opens on Barbara the Bunny, a plush toy fabricated in a magical factory. When she comes alive, she realizes something is not quite right as she begins to cough, splitting a piece of her fabric in the process. Barbara is expelled from the factory by “Quality Control” and from there, we follow in her journey across the city desperately seeking a specialist for her situation. To her relief, a sweet toy repair shop owner knows just exactly what to do.
Agency	Area 23, An IPG Health Company
Campaign	Unbreakable
Advertiser	Insmed
Brand	Insmed
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Date of First Broadcast/Publication	Subscribers Only
Business Sector	Subscribers Only
Story	Subscribers Only
Media Type	Television
Length	170 seconds
Chief Creative Officer	..m H...ey Subscribers Only
Group Creative Director	C...s Be....by Subscribers Only
Group Creative Director	..e Ca....ar Subscribers Only
Creative Director	P..l Ha.....ton Subscribers Only
Associate Creative Director	Je....er Ha....on Subscribers Only
Associate Creative Director	K....en B..l Subscribers Only
Associate Creative Director	C....ne F...ht Subscribers Only
Copywriter	S...a M....in Subscribers Only
Group Executive Producer	Ch....ra S...h Subscribers Only
Associate Creative Director	R...ie Ca.....ano Subscribers Only
Management Director	M...ha S....on Subscribers Only
Account Director	J..k OSh......ssy Subscribers Only
Integrated Producer	K...n Mu....ks Subscribers Only
Broadcast Business Manager	H...n Ha......ani Subscribers Only
Production Company	R..f S...io Subscribers Only
Creative Director	G..o T...i Subscribers Only
Creative Director	Vi....us C...a Subscribers Only
Creative Director	L...s C....go Subscribers Only
Executive Producer	M...us La....ll Subscribers Only
Head of Production	Va.....ei S....na Subscribers Only
3D Lead	H...r C...e Subscribers Only
3D Team	B...o C....ao Mo....ro Subscribers Only
Animation/3D	A..x Fe....ra Subscribers Only
Animation/3D	A...ea D....no Subscribers Only
Animation/3D	B...a B....rd Subscribers Only
Animation/3D	B...o S...os Subscribers Only
Animation/3D	Ch.....an W...l Subscribers Only
Animation/3D	D...el ol....ra Subscribers Only
Animation/3D	E....on M....in Subscribers Only
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Animation/3D	H...ry P....ra Subscribers Only
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Animation/3D	Jo....an E...rd Subscribers Only
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Animation/3D	Le....do F...x Subscribers Only
Animation/3D	Le....as M...el Subscribers Only
Animation/3D	M...io Ni....si Subscribers Only
Animation/3D	M....us C....no Subscribers Only
Animation/3D	R....go D...a Subscribers Only