Title | Epidemic |
Agency | BBDO New York |
Campaign | Epidemic |
Advertiser | Monica Lewinsky / Anti-Bullying |
Brand | Monica Lewinsky / Anti-Bullying |
Date of First Broadcast/Publication | 2019 / 10 |
Business Sector | Charities, Foundations, Volunteers |
Story | At first glance, this interactive PSA (designed to be watched on a smartphone) seems to tell the story of a young girl growing sicker from a health epidemic. At the end of the clip, viewers are prompted to enter their phone number to find out what really happened. The exact same film plays again, but this time the viewer receives real text messages at the same time as the girl in the video. It becomes clear she is a victim of cyberbullying. |
Media Type | Web Film |
Length | |
Chief Creative Officer | Greg Hahn |
Worldwide Chief Creative Officer | David Lubars |
VP Creative Director | Bianca Guimaraes |
Creative Director | Roberto Danino |
VP Creative Director | Gary du Toit |
VP Creative Director | Lance Vining |
Associate Creative Director | Jim Connolly |
Director of Integrated Production | David Rolfe |
Executive Producer | Jessica Coccaro |
Executive Producer, Digital | James Young |
Developer | Alex Massicott |
Developer | Nick Russo |
Digital Resource Manager | Jimmy Mcgee |
Brand Strategy | Dexter Blumenthal |
Marketing Project Lead | Crystal Lin |
Production Company | Sanctuary Content |
Director | Cole Webley |
DP | Paul Meyers |
Executive Producer | Preston Lee |
Executive Producer | Kristen Bedard-Johnson |
Line Producer | Noah Thomason |
Editing Company | Arcade Edit |
Editor | Paul Martinez |
Assistant Editor | Chris Angel |
Assistant Editor | Jeff Lopus |
Editorial Executive Producer | Sila Soyer |
Editorial Producer | Fanny Cruz |
Telecine | Company 3 |
Colorist | Tom Poole |
Executive Producer, Color | Ashley McKim |
Color Producer | Alexandra Lubrano |
Finishing | Arcade Edit |
Flame Artist | Tristian Wake |
Flame Artist | Mark Popham |
After Effects Artist | Riccardo Sinti |
Music | Human |
Music Composer | Sloan Alexander |
Executive Music Producer | James Dean Wells |
Audio Engineer | Sloan Alexander |