Lu Tapuch

Lu Tapuch

ACD - UX Lead | Product at Wunderman Thomson
New York, United States

About me

In my 20 plus years of experience in the industry, I have honed my skills to become a bridge between design and development. Both logic and human interaction with technology have been consistent themes in my life, which led me down the path of UX Design.

On my journey, I have learned to create modular experiences and streamlined solutions for cost and labor efficiency, as well as aesthetic purposes. Never-ending curiosity, deep love of learning, growth, creative thinking, and the applied philosophy of Atomic Design have been the cornerstones of my career so far.

I am a strategic thinker who lives for a great concept, as well as a hands-on professional aware of best practices in Product and UX design. My design process is a combination of discovery, research, I.A., wireframing, user-testing, interaction design, as well as applied U.I.

Languages
  • English - Native
  • Spanish - Native

Positions

VP, Lead UX
New York, United States
October 2020 - Present (4 years 1 month)
ACD Lead UX for Product
Global
January 2018 - January 2020 (2 years)
Author of strategy solutions, UX audit, users paths, UX +UI, wireframes and solutions for apps, mobile and web needs. Idea and UX solutions, UX team leadership, rapid prototyping, App map creation, iOS + Android Native app design, proficient in Agile and Scrum team work. Solutions created for different clients like Allstate, Hulu, Macy’s, Aspen Dental, Sherwin-Williams, GM.

Education

Ad Design

October 1998 - October 2001 (3 years)

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