| Title | Instoptica. The first eye test in Instagram stories |
| Brief | People in Ukraine don't take regular eye examinations. In fact, 69 per cent of Ukrainians prefer self-treatment to visiting an ophthalmologist, resulting in a 4 per cent annual growth of visual impairment. The fact that they spend at least an hour a day on Instagram doesn't help. But Luxoptica turned this problem into a solution. It reimagined Instagram stories as a new way of testing eyesight. Every seventh person who took the test detected a vision problem. And 6970 followers arranged an eye test with Luxoptica ophthalmologist. |
| Agency | Banda |
| Campaign | Instoptica. The first eye test in Instagram stories |
| Advertiser | Luxoptica |
| Brand | Luxoptica Eye examination |
| Posted | November 2019 |
| Business Sector | Subscribers Only |
| Story | Subscribers Only |
| Problem | Subscribers Only |
| Media Type | Social Media |
| Creative Director | Ol.....dra Dor......ova Subscribers Only |
| Creative Director | T...s Dze......kyy Subscribers Only |
| Art Director | I..a An.....nko Subscribers Only |
| Copywriter | R...n Hu....ov Subscribers Only |
| N...r Mi....ko Subscribers Only | |
| Designer | D...lo Ne......ych Subscribers Only |
| Account Manager | D...na Ga.....va Subscribers Only |