Sonia Barrera Cifuentes

I am passionate about ideas, but beyond them, about that connection with the strategy that turns them into unique. I firmly believe that creativity would not be anything without arguments, so is there any better than an ad that explains and sells by its-self?

About my experience, I began working on advertising since I was in school, selling accessories for beauty and love letters to my friends. My first job at an agency was in 2011 and since that time I have had the opportunity of exploring this world from different places, knowing new markets and adapting to other cultures that have allowed me to grow, learning other ways to communicate.

I think there is no doubt that teamwork is the base of the best results. My role as a creative director is based on respect, commitment and passion by what we do.