Title | Equalicare |
Agency | Serviceplan Group |
Campaign | Equalicare |
Advertiser | Verbraucherzentrale |
Brand | Verbraucherzentrale |
Date of First Broadcast/Publication | 2019 / 11 |
Business Sector | Institutional/Public Interest/Non-Profit Org. |
Story | Women pay up to twice as much for gender-specific hygiene items as men. Even though some products have identical ingredients. In fact, some of them only differ in their packaging’s color – pink instead of blue. On top of that, women earn 21% less for their work than men. That’s why the brief was to raise awareness for the whole topic of Pink Tax. |
Media Type | |
Length | |
Digital Agency | Plan.Net |
Production Company | Tempomedia Filmproduktion GmbH |
Sound Design Company | Supreme Music GmbH |
Post Production | NHB Next |
Production Company | Neverest GmbH & Co. KG |
PR Agency | Serviceplan Public Relation & Content |
Global Chief Creative Officer | Alexander Schill |
Executive Creative Director | Markus Kremer |
Executive Creative Director | Thomas Heyen |
Managing Partner | Florian Klietz |
Copywriter | Niklas Scholz |
Art Director | Philipp F. Trübiger |
Account Director | Saskia Kroschewski |
Account Manager | Mariah Kattmann |
MOTION DESIGN | Dennis Fritz |
Junior Motion Designer | Anton Reim |
Managing Director | Christoph Köhler |
Junior Producer | Madeliene Pfisterer |
General Manager | Britta Tronke |
PR Consultant | Isabelle Schneider |
Managing Director / ECD | Markus Maczey |
Executive Creative Director | Michael Reill |
Art Director | Philipp Elsner |
Director | Peter Haueis |
Director of Photography (DOP) | David Südel |
Editor | Henrik Hühnken |
Executive Producer | Alexander Schildt |
Producer | Jana Schneider |
Music Composer | Maximilian Olowinsky |
Music Composer | Felix Müller |
Music Composer | Florian Lackenmacher |
Music Composer | Henning Sommer |
Music Composer | Chris Buseck |
Music Composer | Sebastian Schütze |
Junior Producer | Clemens Lockner |
Music Composer | Bernhard Pausch |
Producer | Fabian Cordsmeier |
Grade | Julien Von Schultzendorff |
Sound | Markus Roseneck |