Diesel - "EBR Bar"

Publicis Italy

Publicis Italy Milan, Italy

1499

Title	EBR Bar
Agency	Publicis Italy
Campaign	Enjoy Before Returning
Advertiser	Diesel
Brand	Diesel
Date of First Broadcast/Publication	2020 / 4
Product	Diesel
Business Sector	Clothing
Story	Wardrobing is the act of buying clothes, wearing them for the occasion and returning them within 14 days for a full refund. For the launch of the FW19 collection, instead of fighting it, Diesel embraced wardrobing and encouraged people to ENJOY BEFORE RETURNING both gaining new customers and reducing returns in the process.
Media Type	Print
Global Chief Creative Officer	Bruno Bertelli
Chief Creative Officer	Cristiana Boccassini
General Manager	Daniela Di Maio
Creative Director	Thiago Cruz
Creative Director	Mihnea Gheorghiu
Creative Supervisor	Costanza Rossi
Copywriter	Sébastien Rouvière
Art Director	Andrea Sarcullo
Digital Account Director	Ilaria Castiglioni
Account Director	Filippo DAndrea
Account Executive	Mirko de Martini
Strategic Planner	Monica Radulescu
Social Media Manager	Doina Tatu
Agency Producer	Erica Lora-Lamia
Art Buyer	Caterina Collesano
Art Buyer	Marcella Garutti
Photographer	Angelo Pennetta
Director	Angelo Pennetta
Production Company	Art Partner
Director of Photography (DOP)	Errol Rainey
Wardrobe / Stylist	Julia Sarr Jamois
Casting	Julia Lange
Makeup artist	Lotten Holmqvist
Set Design	Alice Kirkpatrick
	Ryan Chappell
Production Company	1806 Agency
Set Designer	Martina Lucatelli