My Latest Work
SEE ALL WORKDun Your Way
New Frontiers in Project Management
Precision Scheduled Railroading and Its Impact on the Plastics Industry
Creating a Better Digital Experience for Earlier Engagement
About me
I’ve spent my entire career as a writer, moving from journalism to content marketing and copywriting. I specialize in long-form copy (love doing research and finding a narrative!) and developing brand messaging and content strategies for all types of businesses.
My skills are built on a foundation of editorial expertise in proofreading, copyediting, and fact-checking, a result of working for a newspaper with extremely high standards. (I still remember some stinging comments about the difference between that and which.) Be assured that your copy, no matter how long or short, will meet the highest standards. Whether writing an error message or a case study, I bring a focus on clear communication and an understanding of the user experience and audience needs.
Contact me at hkenny3110 [at] the geemaildotcom.
Skills
Sector Experience
Positions
freelance writer, editor, and content strategist
Senior Copywriter, Brand
• Brainstormed, researched, wrote, and edited 160+ content pieces per year to support brand marketing efforts, including articles, case studies, research reports, web copy, white papers, infographics, and more.
• Contributed to long-term content strategy and editorial calendars
• Solicited and managed freelance writers
Senior Copywriter, Partner Marketing
Accomplishments include:
o A robust content marketing strategy for nursing programs
o Wrote the brand tagline, mission statement, and editorial guidelines for Wiley Education Services
o Re-imagined career copy to be more emotionally engaging and relevant to potential leads, complemented by a interactive tool providing real-time career data
Subject matter areas of expertise include health care, business, criminal justice, and education.
