Cristina Blanaru

A seasoned strategic advisor and business strategist, I bring over 15 years of expertise to the dynamic intersection of communication, media, and entrepreneurship. My journey began as a content provider in the media, transitioning seamlessly into the communication sector, where I've left a strong mark through my roles as a Public Relations advisor, editor, and entrepreneur.

With a keen interest in digital, e-com, marketing, and branding, I've successfully led multidisciplinary teams, implementing effective work systems that consistently delivered outstanding results for both international and local organizations. My entrepreneurial spirit led me to establish AdHugger.net in 2010, a platform providing relevant news and updates for the marcomm industry in Europe and beyond.

My strategic communication consultancy has benefited a diverse range of clients, including industry giants such as PayPal, Viacom, and Unilever Food Solutions. Notably, I played a pivotal role in coordinating communication campaigns in several countries, spearheading localized communication strategies.

As a skilled communicator and visionary thinker, I've successfully navigated various sectors, from FMCG and banking to health, e-commerce, and arts. My ability to strategize and implement change has proven invaluable in business development, scale-up, and HR management.

Part of my ENFP personality type, I bring a unique blend of innovation, empathy, and flexibility to the table. I am not just a strategic advisor; I am a trouble-shooter, a connector of people, and a visionary who thrives on initiating positive change.

Whether leading teams, managing PR campaigns, or shaping corporate communication strategies, I consistently leverage my top talents to drive success.

As Business strategist and in previous roles, I've refined my skills in digital marketing, operations, and relationship management, further solidifying my position as a strategic leader in the business landscape.

With a foundation in law and foreign languages, complemented by hands-on experience across diverse industries, I am well-equipped to navigate the complex and ever-evolving landscape of strategic communication, business development, and entrepreneurship. My journey is a proof to my commitment to innovation, strategic thinking, and a relentless pursuit of excellence.

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