Nicolau Attallah Interview(s)
PHNX Jury Interview 2024
Why did you think it was important to join the PHNX jury this year?
To celebrate innovation and the best in the industry. Being part of the jury helps me stay updated on the latest trends, support talented individuals, and give back to the community that shaped my career. The fact that it's a free award makes it more democratic, ensuring a fair chance for everyone. It's all about staying connected.
What do you think of our hybrid jury, featuring creatives but also strategists, clients and people from all corners of the industry?
It brings different perspectives and points of view to the table, ensuring a well-rounded evaluation. This diverse approach makes the decision-making process more inclusive and reflective of the industry's dynamics. It's a valuable setup that enhances credibility and fairness in judging ideas.
What do you think of the idea of free entry until the shortlist stage?
The concept of free entry is great. It makes the competition more inclusive by letting everyone participate without any cost initially. This way, it's about talent and not just about financial resources, giving everyone a fair shot at showcasing their work.
How would you define the perfect PHNX Awards winner?
Innovative and simple thinking combined with beautiful execution.
What is having the biggest impact on creative trends at the moment?
Definitely the powerful teamwork between human thinking and AI.
Who would you nominate as your two or three “creatives of the year”?
Pedro Americo, Gabriel Lepesteur and Marcelo Seguti
.