Gabriel Rodriguez Interview(s)
PHNX Jury Interview 2024
Why did you think it was important to join the PHNX jury this year?
I had a great experience in both 2022/23 edition. PHNX was the first experience i had as a jury and i'll always be grateful for that.
What do you think of our hybrid jury, featuring creatives but also strategists, clients and people from all corners of the industry?
I think it is great. No idea/projects comes to life without the work of these people.
What do you think of the idea of free entry until the shortlist stage?
Amazing. But at the same time it opens space for bad ideias/projects. People tend to submit in all categories they can. Last year there was a lot (i really mean a lot) of ideias that had nothing to do with the category.
How would you define the perfect PHNX Awards winner?
I always look for the craft on the project execution. It has to be an idea that has a clear massage but definitely it has to be an idea makes you feel something. And of course i trust a lot on my taste, so usually an ideia that makes me think "i wish i had done this".
What is having the biggest impact on creative trends at the moment?
Getting people to share it. And i don't mean as Social Metrics.
Who would you nominate as your two or three “creatives of the year”?
Pedro Prado, Andy Pearson.
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