Luke Walker is a Creative Director working in London. He has carved a 100x100m² chart in the Zambian countryside to aid the case for agricultural investment, helped an illiterate mum become a published author to raise awareness of adult illiteracy, given Lewis Hamilton epic endurance to push the usp of a printer, stolen the identity of a TV maths celeb to keep the UK clear of cyber fraud, rewritten fairy tales to financially empower young girls, and made a bike out of coffee capsules to remind people to recycle. He’s even filmed a dog parallel park a Vauxhall Corsa.
Luke tries to make his work noisy enough to see. How? By tapping into something cultural, controversial or conversational enough to give his work ‘volume’. This earned mentality is behind the most effective work, the most awarded work - taking it beyond advertising and into culture.
It’s this principle that has made Luke a highly awarded creative (over 100 pieces of metal and counting). But as well as taking home Cannes Lions, Webbys, Creative Circle’s, Clio’s, One Show and D&AD pencils, his campaigns - Brutal Cut for ActionAid (A PRWeek Campaign of the Decade), The Most Human Instinct for UNICEF (their most successful Insta post), Unboxing Childhood for Save The Children and Blind Eye for Women’s Aid - have gathered thousands of petition signatures, raised millions of pounds and affected government policy. That these ideas helped improve lives around the world is something Luke’s incredibly proud of.
But, perhaps most importantly, according to the Daily Mirror, Luke is funny. I know, we can’t believe it either.