About me
A strategic brand and marketing communications professional with extensive experience with brand strategy, campaign planning, PR, product positioning and content, enhancing product, placement, and promotion through memorable brand experiences that foster trust, loyalty, and understanding with customers, consumers, and brand partners.
Have coordinated projects, managed cross-functional teams with extensive professional experience working on brand communications throughout the Middle East, USA, Canada, India, and Japan.
Recent experience leading social media and digital communications for one of the largest global conglomerates across retail, hospitality and entertainment, ensuring brand and stakeholder reputation stewardship, social and digital strategies and campaigns, content creation for B2B and regular customer segments, crisis comms, and overall holding brand and communications management.
Previously, have worked on award-winning and effective brand campaigns across industries for du, Mashreq Bank, ADIB, TikTok, Peugeot, Mai Dubai, DEWA, Splash, Centrepoint, Dubai Holdings, American Garden, Canon, Sony, ADIB, and more.
Creative experience as a copywriter and content manager, producing digital and social media content, print campaigns, brand experiences, TV and radio spots, ATL and BTL marketing collaterals, brand strategies, and quarterly and annual reports. Additional technical skills include: Adobe Creative Suite, Figma, META Ads Manager, Google SEO, Video Editing. CMS and Project Management tools: Monday, Asana, Trello, Sprinklr, Basecamp, Hubspot.
