Industrial designer and graphic designer with 10 years of experience in the industry, passionate and specialized in innovation, with an extensive background in design companies and some of the main agencies in the country such as Publicis, Gray, Ogilvy and Mather and currently creative director for The most important bank in the country BANCOLOMBIA in Sancho BBDO, recognized and awarded as a young talent in Colombia and later in the main festivals of global creativity, such as Cannes Lions, The One Show, Effie, Ojo de Iberoamérica, among others along with festivals in Colombia, publications in the Luzer Archive magazine and finalist in design and innovation competitions such as RedDot and IF World Design Guide