Nadja Stickl
Group Account Director at TBWA\Switzerland AG
Zurich, Switzerland
TitlePorsche Taycan – Tesla Targeting
BriefWe created the first ever targeting campaign using a unique combination of technical data to detect a particular car brand and its drivers. And this by promoting the Taycan to a very specific audience: the drivers of the only competitor Porsche has in the E-sports car segment. Right in their cars.
Agency
Campaign Porsche Taycan – Tesla Targeting
Advertiser Porsche
Brand Porsche Taycan Launch

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