Piero Roncall Interview(s)

Viewpoints about Creativity

In a few words, can you tell us who you are what your job title is?

I am a Peruvian Associate Creative Director who loves advertising, creativity, art, soccer and food ✌️ Now I am working in Mexico.
My campaigns have garnered recognition at prestigious advertising festivals such as Cannes Lions, El Ojo de Iberoamérica, Clio Awards, Effie® Awards, Premio Ideas (Peru), WINA, FEPI and others.

What word would you best use to describe your office’s culture? Give us an example

A place where I have fun thinking, making jokes and above all teamwork.

If you were stranded on a desert island and could only use one app., which app would it be?

WhatsApp, to talk to my family ??

If you could choose three ads from history that you didn’t work on and add them to your portfolio, which three would you choose? Explain why

Piero Roncall:

1 ACH2O (Panasonic) by Maruri Grey Ecuador, was the first advertising idea I saw and the one that made me fall in love with the career.
2 Hot & Spicy (KFC) by Ogilvy Hong Kong, a simple and effective metaphor with the product as the protagonist.
3 Manboobs (MACMA) by David Buenos Aires, the perfect hack for social media.

What is your opinion on the growing trend of agencies getting involved with developing products for clients?

Can you watch this case study for Hammerhead Navigation and tell us your thoughts on the product and the campaign?