Jhon Jaimes Interview(s)
Viewpoints about Creativity
In a few words, can you tell us who you are what your job title is?
Award-winning creative leader with 18 years experience driving successful campaigns for top brands. Recognized industry talent culminating rankings as a LinkedIn Top Copywriting Voice and IADAS/AIVA jury membership. Seasoned advertising professional adept at strategic storytelling, campaign development, and guiding creative teams. Clients include P&G, Mastercard, Uber, Falabella, and Sura. Effie and Cannes Lions Finalist.
What word would you best use to describe your office’s culture? Give us an example
"Inclusive" best describes our culture at Dentsu Creative. We embrace diversity and accessibility as a catalyst for creativity. For example, our teams are comprised of talent from vastly different backgrounds that collaborate through "radical co-creation" sessions unhindered by hierarchy. This fuels unlimited creativity. We also take an artisanal approach to our client work with obsessive craftsmanship, yet still operate at smart scale through our proprietary tools and tech stack. This balanced pairing of art and science allows us to deliver breakthrough solutions powered by both heart and mind. Ultimately, our inclusive culture underpins everything we do and enables us to make a positive difference for our clients, people and society. Our shared values of diversity, boundless creativity, radical collaboration, smart scale and artistry differentiate us in the market. When talented people come together in a spirit of trust, equality and generosity, they can achieve the impossible. This is the Dentsu way.
If you were stranded on a desert island and could only use one app., which app would it be?
If I were stuck on a desert island with only one app, I'd choose a word processor like Microsoft Word. Though not the most exciting app, it would provide me with a blank canvas to write out my thoughts and experiences. Having an unlimited digital space to journal would be cathartic and help maintain my sanity in isolation. The ability to document my days, draft letters to loved ones, pen poetry, or even try my hand at writing a novel would give me a vital creative outlet and sense of purpose while awaiting rescue. And all from a single, adaptable app.
If you could choose three ads from history that you didn’t work on and add them to your portfolio, which three would you choose? Explain why
Jhon Jaimes:
- 1 Adidas - "Impossible is Nothing" campaign (2004) This inspiring series of ads brilliantly fused Adidas' athletic heritage with aspirational stories of determination from celebrities like Muhammad Ali.
- 2 Apple - "1984" Super Bowl ad (1984) The outrageous dystopian imagery in this rebellious Super Bowl spot envisioned how Apple's radical thinking and innovative technology could save humanity from monotonous conformity.
- 3 Air France - "France Is In The Air" campaign (2013) This elegant campaign brought the sensory delights of France to life in a sublime style perfect for a premium airline brand.
What is your opinion on the growing trend of agencies getting involved with developing products for clients?
Can you watch this case study for Hammerhead Navigation and tell us your thoughts on the product and the campaign?
Wow – it’s not often that you come across a new product or innovation that is truly unsuspected. This video case study about Hammerhead’s combination hardware/software bicycle navigation system might change that for you too. And all the more for how effective it is with a product that could have come from a much less young startup with such modest resources.
I mean, take a step back and consider what these guys have done. It’s fascinatingly simple: their core value proposition is the ability to transform incredibly complex and disparate mapping data and turn-by-turn directions into simple light signals on the handlebars.
Hammerhead has pulled off pretty much that on a technological and design level here – exactly that on the experiential level – making something complex incredibly seamless and replacing something potentially obtrusive with something barely noticeable that simultaneously makes your riding experience better.
I mean, take a step back and consider what these guys have done. It’s fascinatingly simple: their core value proposition is the ability to transform incredibly complex and disparate mapping data and turn-by-turn directions into simple light signals on the handlebars.
Hammerhead has pulled off pretty much that on a technological and design level here – exactly that on the experiential level – making something complex incredibly seamless and replacing something potentially obtrusive with something barely noticeable that simultaneously makes your riding experience better.
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