Aarti Thamma Interview(s)
Viewpoints about Creativity
In a few words, can you tell us who you are what your job title is?
I'm an Art Director based in New York City. I create visual stories driven by human insights. I believe in creating work that is simple, relatable and with a dash of humor.
What word would you best use to describe your office’s culture? Give us an example
I’d describe the culture as collaborative. The environment encourages open dialogue and teamwork, where ideas can freely flow, and multiple perspectives are valued. For example, on a recent project we were bouncing ideas off one another, refining the details ensuring that the final result was clear, accurate, and tailored to the user's needs.
If you were stranded on a desert island and could only use one app., which app would it be?
Sky View Lite. It would add a little wonder to the situation—stargazing could be a calming and hopeful activity while waiting for rescue!
If you could choose three ads from history that you didn’t work on and add them to your portfolio, which three would you choose? Explain why
Aarti Thamma:
- 1 Under Armor: I will what I want
- 2 Nike: You Can't Stop Sport
- 3 Always: Like a Girl
What is your opinion on the growing trend of agencies getting involved with developing products for clients?
Can you watch this case study for Hammerhead Navigation and tell us your thoughts on the product and the campaign?
The trend of agencies getting involved in product development for clients is an interesting and logical evolution. Agencies now a days invest deeper into the value chain, offering strategic and technical expertise from ideation through to product launch. This makes sense, especially as brands increasingly look for holistic solutions that go beyond just promotion—they want innovation and real differentiation in their products too.
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