Daniel De La Sierra Interview(s)
Viewpoints about Creativity
In a few words, can you tell us who you are what your job title is?
He is a multidisciplinary creative director, film director and entrepreneur, with 10+ years of experience passionate about life, loving, laughing and experiencing art in any of its expressions, he is a 33-year-old publicist, who has managed to work with major brands such as Coca-Cola, Renault, Discovery Channel, Directv, Sodimac HomeCenter, Alpina, Alqueria, Juan Valdez Café, Claro, amongst others; and he won a international awards with his creativity, (although his mother still does not know well what he does).
What word would you best use to describe your office’s culture? Give us an example
Authenticity!!! In a world where reality is sometimes distorted, doing a responsible and authentic job has more value than anything else.
If you were stranded on a desert island and could only use one app., which app would it be?
Whatsapp
If you could choose three ads from history that you didn’t work on and add them to your portfolio, which three would you choose? Explain why
Daniel De La Sierra:
- 1 Cadbury's ad, Simple genius
- 2 Like a girl. One of the best insights
- 3 River's of light. Social impact
What is your opinion on the growing trend of agencies getting involved with developing products for clients?
Can you watch this case study for Hammerhead Navigation and tell us your thoughts on the product and the campaign?
It's amazing. The best creative work focuses on solving real problems that affect people.
.